Summer 2024 Digital Marketing & Analytics Internship

Summer 2024 Internship – Digital Marketing & Analytics

Location: Minneapolis, MN ; New York, NY ; Chicago, IL

Internship Dates: 12 weeks between May 28, 2024 - August 16, 2023

About Ovative Group:

Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role:

An internship with Ovative is a truly unique opportunity for an analytically minded, team-oriented problem solver to take on a key role at a fast-growing company that has the highest standards for talent, fun, and client success. This is a pivotal resource for our team – demand continues to grow for what we do and it’s our customer data-driven measurement and activation focus that continues to set us apart.

Upon hire, each intern will be placed within a specific Digital Marketing & Measurement business area that is aligned with their skillset and interests, where they will perform heavy data analysis and help execute and manage media programs for our clients.

The Internship Experience:

• Interns will be assigned to one primary focus area based on their skillset and interests but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation.
• Primary focus areas will be determined collectively, 1-2 months before start date
• We will provide more information on the available teams / focus areas at that time and will allow time for preferences to be recorded.
• Interns will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision
• Interns will meet with senior leaders for both project work and informational interviews
• Interns will be invited to internal and client meetings to experience the full scope of projects
• Interns will have the opportunity to get a certification in one of many programs we work with at Ovative (E.g. Google Adwords, Google Analytics, etc). This is a great addition to a resume.
• Interns will work closely with managers for training, project work, and mentoring
  
  
  

Responsibilities:

Responsibilities will vary based on available projects and practice area.

• Subject Matter Expertise: Actively work towards creating competence in a specific Ovative subject matter (e.g. media, measurement, strategy).
• Hands-on digital media planning, documentation execution, and optimization.
• Examples may include: keyword and bidding research, audience creation and optimization, site optimization, etc.
• Heavy data analysis, reporting and insights of digital media performance
• Research and communication of upcoming technologies, competition, and market trends
• Structured problem-solving, analysis and communication
• Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)
• Translate analyses into clearly communicated insights (via slides, email, etc) to the client
• Leadership development:
• Regularly speak up, ask questions, and express your POV
  
  
  

Skills and Qualifications:

• Interns will be expected to contribute 40 hours/week through the 12-week internship, May 28 – August 16, in either our Minneapolis, New York City, or Chicago offices.
• Sound conceptual and analytical problem-solving skills
• Great communication and client management skills
• Exceptional attention to detail
• Strong verbal and written communication skills
• Ability to work independently and drive efforts from start to finish
  
  
  

Benefits of Working at Ovative Group:

We provide competitive pay and strong, holistic benefits that understand the importance of your life inside and out of work.

Tangible amenities we enjoy:

• Access to all office spaces in MSP, NYC, and CHI
• Paid holidays
• 401k match program (30-day waiting period)
• Free parking and on-site fitness center with locker rooms
• Charitable giving financial match program
  
  
  

Culture:

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

Pay Transparency:

At Ovative, we offer a transparent view into two core components of your total compensation package: Hourly Rate and Benefits.

Thanks for your interest in Ovative Group and our college recruiting efforts.